Footfall monitoring offer valuable insights for local Councils and businesses. Geo-location enabled mobile devices are tracked anonymously. The number of people passing by town centre business premises enables real-time strategy adjustments. This data supports both immediate decisions and long-term planning, helping businesses identify trends and refine their strategies. Footfall data allows Councils to compare town centre foot traffic against neighbouring areas. This helps identify strengths and areas for improvement, and for strengthening funding applications.
